6 Common Career Mistakes That Are Holding You Back
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People y'all know or accept never met nonetheless are googl'ing you. Permit's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Enquiry Squad institute that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years agone. It'south a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might tin can it ego-surfing, only it's actually a good practice to run across what results come for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about you. Hiring managers want to see if you take a make clean tape in Google, which is your permanent record because every motion you make (yes even a web log comment) is stored there forever. Earlier I went on a second engagement one time, the girl Google'ed me. If she hadn't liked what she saw, the 2d date wouldn't have happened. Endeavor doing it correct now and run across what you go.
There is no hiding from Google!
Google keeps track of just about everything you do on the internet. Information technology patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the cyberspace, other people are talking virtually you, which means that Google has a complete picture (about like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will exist able to find out everything nearly you when they grow older. "Mom, expect what I but found out virtually Dad in Google." Your personal brand can't hibernate from Google. At that place is one major exception to this though.
Common names
If your proper name is common, such equally Mike Smith, then information technology will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the get-go few pages. If your life goal is to rank in the top x results, that may be achievable, if you either become very famous or piece of work extremely hard at building content each and every day for your entire life. At the age of lx you might observe out that Google changed their algorithm and you lot'll lose all that difficult piece of work. The point being is that you lot'll have to differentiate your name in order to rank loftier. I typically recommend y'all use your heart name or a nickname in this example. The worst example scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate considering they get mass media attending, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. Nosotros're talking Google PageRank's of 8 and higher! Your blog posts virtually these celebrities volition never end upwardly on the top 20 results for their name unless you are Perez Hilton. If your proper noun is the aforementioned as a celebrities, you are in big problem. Try searching for Christina Aquilera (21 million results), Britney Spears (88 one thousand thousand), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, y'all don't stand a chance. If you are stuck with a celebrity proper noun, I suggest that you build your brand around an expanse of your expertise or involvement and connect it to your brand name.
Unique names
While growing up, you might accept been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, correct now you lot become to laugh at everyone else! With a singled-out name, you are able to hands manipulate the results for your name on search engines. When y'all go to your high school reunion and see your friends, you'll become the terminal laugh because you tin can exist visible and control perceptions, while they but cannot. When you Google your proper name, whether you have results that reflect your brand, you'll see how hard it will be to rank loftier for it or not. Depending on the contest, information technology may have you lot a few days or a few months. Over time, if you work very hard, you'll own the top 10 results for your proper name.
In my next postal service, I'll talk about what y'all tin can exercise to gain command over your Google results and let your personal brand polish through.
Featured photograph credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/6-common-career-mistakes-that-are-holding-you-back.html
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